Our name is not just a label, but a reflection of our ethos and commitment. We chose “The Practice Lab” because it embodies our vision for a dynamic space where learning, experimentation, and idea-sharing flourish—a digital laboratory for private practice owners.
The term “practice” goes beyond a mere profession; it signifies the very essence of what we are all about. It represents the dedication, discipline, and continuous effort that private practice owners invest in their businesses.
The word “lab” conjures images of active exploration and hands-on engagement. We believe in the power of learning by doing, and our digital lab is the place where ideas come to life. It’s a space that evolves, just like the ever-changing landscape of private practice ownership.
We cultivate a mindset centred on ongoing growth, prioritising progress and adaptability over permanence. We are dedicated to maintaining a constant state of evolution, fostering curiosity, and actively pursuing improvement.
At The Practice Lab, we envision a world where health businesses not only survive but thrive.
Our core purpose
To empower health businesses with knowledge and simplify the path to success
Our core purpose is to be a catalyst for success in the allied health industry by bridging the gap between health and business. We believe that knowledge is the key to empowerment, and through valuable insights, resources, and tools, we aim to support startup allied health private practice owners in Australia. Our goal is to make success approachable for allied health professionals who are navigating the complexities of business ownership.
Meet the founder
Private practice business coach and marketer
Dani is the founder of The Practice Lab. With a decade of experience in the allied health private industry, Dani has witnessed and embraced the changes and advancements in the field.
Dani holds an educational background in psychology and criminology, coupled with further studies in business and marketing. Her passion lies in working with allied health entrepreneurs, recognising the unique blend of compassion, empathy, and humanity they bring alongside their ambition, entrepreneurship, and professionalism.
Mental and physical health are integral components of Dani’s life, contributing to her dedication to helping health businesses thrive. Through The Practice Lab, Dani aims to share her expertise and empower others to build successful and fulfilling practices in the allied health sector.