Author: Danielle Kong

Why Do You Need a Business Coach/Consultant?

Generally speaking, business owners and entrepreneurs are intellectually curious, risk-takers and always thirsty for more experiences. These qualities, among others, are what drive them to start a business in the first place. More importantly, you’re likely to be a do-it-all, taking on the responsibilities of a strategist, marketer, salesperson and analyst all in one. When you have a growth mindset that doesn’t let you feel content without continuing to strive for bigger and better things, it might make little sense to hire a consultant for your business. Why…

7 Networking Tips to Make a Great Impression

One of the business activities that new business owners struggle with the most when first starting out is networking. If you’re anything like I was when Kong and Way first started out, then you’re probably dreading and delaying networking events for as long as you can. It’s especially the case if you didn’t have a lot of networking opportunities as an employee of another company to use as practice. The important thing to remember, though, is that networking is critical in building a strong foundation for…

How to Use Social Media to Promote Your Business Effectively

We can’t escape it. Social media is now a critical part of business. Everyone and their mum are on it, and even their dog. Seriously. If you’re unsure about going social for your business, or if you need a reminder of just how important it is, here are some stats to put it all into perspective. 3.196 billion monthly social media users in the world (We Are Social, 2018) 11 new social media users every second (We Are Social, 2018) 71% of customers who have a…

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