Online marketing is an essential part of any successful private practice. Nowadays, most private practices, small or big, have an online presence in the form of a website, a Facebook page, an Instagram account and/or a listing on online booking platforms.

‘Hooray – I have all of that!’ You may be thinking.

Well, that’s definitely a great start.

But the harder and more important step in online marketing is the consistent delivery of valuable content.


Why do you need to write blogs?

Unless you’re spending hundreds (or thousands) on online advertising or consistently pushing out content, you probably would notice that your brand new website doesn’t actually bring in any significant volume of new clients. That’s because search engines love active and “live” websites that are regularly updated with new information that their users might find useful. And when search engines love a website, they suggest it to the searchers before other websites – thus, you rank higher.

With this in mind, the logical step is to regularly add content to your website by writing blogs.


What should you blog about?

Now that we’ve established the importance of blogs in order to maximise SEO (Search Engine Optimisation), the question is, what should you write about?

You might already know who your target audience is and the type of content you’d like to put out into the world. But it’s not always easy to come up with a list of blog topics that:

  • People are curious about (so that they click on the link in the first place)
  • Engage and interest the reader, and
  • Allow you to utilise popular keywords for SEO for your target audience.

So, we thought we might help you out by giving you some blog topic ideas that you can use to generate your own. Simply fill in the blanks with the presenting issues you want to write about!

For a list of presenting issues, see here.

25 Blog Topic Ideas for Private Practice

#1. PROBLEM: Expectations vs Reality

E.g. Parenthood: Expectations vs Reality

This blog piece is about revealing the truths of common hardships that people experience, helping the reader relate.

#2. PROBLEM, Explained

E.g. Social Anxiety, Explained

Using words that are easy to understand (i.e., no jargon!), explain an issue or a problem that your reader may experience.

#3. XX Signs You May be Experiencing PROBLEM

E.g. 5 Signs You May be Experiencing Burnout

Write an informative piece to help your reader recognise signs of an issue in themselves.

#4. XX Misconceptions about PROBLEM

E.g. 7 Misconceptions about Alcohol Addiction

Writing about the myths and misconceptions of certain issues can help the reader feel more at ease about reaching out for help.

#5. XX Ways SERVICE Can Help You

E.g. 10 Ways Talking to a Psychologist Can Help You

Help your reader who may be on the fence about seeking help understand how your services can benefit them.

#6. XX Ways HABIT Can Change Your Life

E.g. 7 Ways Meditation Can Change Your Life

Provide actionable advice (or suggest a useful habit) that can be both informative and easy to follow.

#7. XX Ways HABIT Changes the Way You ACTION

E.g. 7 Ways Your Language Changes the Way You Think

Similar to the previous topic, show how simple changes can make big differences in the reader’s life.

#8. What are the Symptoms of PROBLEM?

E.g. What are the Symptoms of Bulimia?

Provide information about recognisable symptoms of a presenting issue/problem, while encouraging the reader to seek professional help for a more accurate diagnosis.

#9. The XX Benefits of SERVICE

E.g. The 10 Benefits of Seeing a Psychologist / The 10 Benefits of Deep Breathing

Explain how your services can be beneficial to the reader or share the benefits of an action or habit that the reader can implement into their life.

#10. XX Tips to Prevent PROBLEM

E.g. 3 Tips to Prevent Panic Attacks

Again, provide value to your readers by giving them advice that are easy to understand and follow.

#11. XX Tactics You Can Use to Overcome PROBLEM

E.g. 7 Tactics You Can Use to Overcome Jealousy

The previous point was about preventing a problem, but what if the problem is already there? Give some tips on how to overcome it.

#12. Practice These XX Tips for a HAPPIER Life

E.g. Practice These 10 Tips for a Healthier Life

A healthier, happier or more productive life… This piece can cover various topics and strategies instead of focusing on one specific problem.

#13. How to Deal with PROBLEM without PROBLEM

E.g. How to Deal with Rejection without Letting It Crush Your Spirit

This blog title can grab the readers’ attention by using (most likely) emotive words, while also being relatable.

#14. XX Ways to ACTION with Your PERSON

E.g. 7 Ways to Better Communicate with Your Spouse

Sometimes people browse the internet for tips on dealing with other people or their relationship. Whether it’s a personal or a workplace issue, make it clear in the title.

#15. Why PROBLEM is So Hard and What You Can Do about It

E.g. Why Change is So Hard and What You Can Do about It

This piece is both relatable and informative. When writing the piece, try to use the reader’s perspective.

#16. XX Signs You’re ACTION Too Much

E.g. 5 Signs You’re Doing Too Much

For blog pieces like this one and the next, a free resource to accompany the piece can be helpful. For example, provide an online quiz or a downloadable checklist.

#17. XX Signs You’re Not ACTION Enough

E.g. 5 Signs You’re Not Putting Enough Effort into Your Relationship

#18. How to Add More FEELING to Your Day/Life

E.g. How to Add More Joy to Your Day

This is another topic where you can address a wide range of topics and tips instead of discussing one problem.

#19. What to Do When/If Your PERSON is Experiencing PROBLEM

E.g. What to Do If Your Child is Being Bullied

Readers are more likely to continue reading if they feel understood (on top of getting value out of it). Lay out the difficulties of watching a loved one struggle, before providing useful tips.

#20. SOLUTION: The Key to GOAL

E.g. Self-Awareness: The Key to Emotional Healing

What do you believe is an important contributor to physical or mental health success? Using your experience and knowledge, write about how it can benefit the reader.

#21. XX Tips for Taking Care of Yourself During SEASON

E.g. 7 Tips for Taking Care of Yourself This Christmas

Don’t forget about seasonal blog pieces! While most pieces should be timeless so that they can be re-shared, a lot of people look for season-specific advice (especially for mental health). Write a list of the main holidays and important dates that your target audience wants to read about.

#22. How to Get on Top of PROBLEM Before It Turns into PROBLEM

E.g. How to Get on Top of Your Stress Before It Turns into Burnout

In most health disciplines, there are issues that can be addressed early on to avoid a bigger problem. Share your tips on how your reader can address this and encourage them to speak to a professional.

#23. Everything You Wanted to Ask Your PRACTITIONER

E.g. Everything You Wanted to Ask Your Psychologist

In your experience, what were the questions that your clients have asked you? What about your friends and family? What do you think people want to know about your profession that they are too shy to ask you? Sharing answers to these questions may help to remove the misconceptions that the reader may have.

#24. What to Do When You Feel FEELING

E.g. What to Do When You Feel Lonely

This is a piece not necessarily about addressing a specific issue, but about addressing a negative feeling. Titles like this can help to grab the attention of readers who are searching based on a current emotion, not a (self-)diagnosed condition.

#25. XX Ways to Recognise Symptoms of PROBLEM in Your PERSON

E.g. 7 Ways to Recognise Symptoms of an Eating Disorder in Your Teenager

Your reader may be wanting to help a loved one with an issue but unsure what the issue actually is. Using their perspective, share useful tips on how they can recognise the symptoms in another person.