Knowledge Base Category: Marketing

What is SEO (Search Engine Optimisation)?

SEO is one of the most important online marketing methods that businesses can take advantage of, but what is it exactly? SEO stands for Search Engine Optimisation and refers to the process of optimising your website to increase the quantity and quality of unpaid website traffic from the results page of a search engine. So, essentially, as the name suggests, it is the practice of optimising your site for search engines. A successful SEO strategy will help your practice/website to rank higher in search results,…

What is Private Practice Online Marketing?

Online marketing is the process of using web-based methods and platforms to promote your products and services via the internet. Most businesses use some form of online marketing, but not all online marketing methods that work for other types of businesses will work for private practice businesses. Popular online marketing methods for private practice businesses include: Search Engine Optimisation (SEO), Search advertising, Email marketing, Content marketing, and Social media marketing.   Why is online marketing important? Online marketing is one of the main and most…

List of “Marketplace” Websites for Allied Health Services

The internet is a great place for small business owners to get their services and products out into the world. If you’re selling products, there is an endless list of places on which you can showcase and advertise your services, starting with eBay, Gumtree and Amazon. So, it only makes sense for there to be a marketplace for allied health services. Listing your practice and its services can: Make your name and business name more searchable, Increase credibility by being listed on official/popular websites, and…

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