What is SEO (Search Engine Optimisation)?
SEO is one of the most important online marketing methods that businesses can take advantage of, but what is it exactly? SEO stands for Search Engine Optimisation and refers to the process of optimising your website to increase the quantity and quality of unpaid website traffic from the results page of a search engine. So, essentially, as the name suggests, it is the practice of optimising your site for search engines. A successful SEO strategy will help your practice/website to rank higher in search results,…
What is Private Practice Online Marketing?
Online marketing is the process of using web-based methods and platforms to promote your products and services via the internet. Most businesses use some form of online marketing, but not all online marketing methods that work for other types of businesses will work for private practice businesses. Popular online marketing methods for private practice businesses include: Search Engine Optimisation (SEO), Search advertising, Email marketing, Content marketing, and Social media marketing. Why is online marketing important? Online marketing is one of the main and most…
List of “Marketplace” Websites for Allied Health Services
The internet is a great place for small business owners to get their services and products out into the world. If you’re selling products, there is an endless list of places on which you can showcase and advertise your services, starting with eBay, Gumtree and Amazon. So, it only makes sense for there to be a marketplace for allied health services. Listing your practice and its services can: Make your name and business name more searchable, Increase credibility by being listed on official/popular websites, and…
Using the Right Titles in Health Advertising (Direct Link to AHPRA)
Download the PDF to learn how you can comply with the National Law when advertising a regulated health service.
Health Advertising Self-Assessment Tool (Direct Link to AHPRA)
Download the self-assessment tool to help you comply with the National Law when advertising regulated health services.
Testimonial Tool in Health Advertising (Direct Link to AHPRA)
A testimonial tool to help you comply with the National Law when advertising regulated health services.
How to Create Your Own Original Graphics
Attention-grabbing graphics are important for your private practice digital marketing activity. 80% of marketers use visual content in their social media marketing.
Video: 10 Critical Things Every Practice Owner Should Know about Their Client Base
In this video, Danielle Kong and Alistair Way from Kong & Way Allied Health Consulting share the top 10 things you must know about your clients in order to: Market more efficiently to a target audience Spend your marketing funds wisely Streamline your business and communication processes Provide better service to your clients.
AHPRA Social Media Policy (Direct Link to AHPRA)
Click to read the Social Media Policy on AHPRA’s website.
Improve Your Writing with the Hemingway Editor
Spelling and grammar mistakes are one of the fastest ways to lose credibility. No matter how great your online or offline content is, writing mistakes can make your copy look sloppy, unprofessional and distract people from reading.
How to Download Free Stock Photos
Images and graphics are a great way to grab readers’ attention and make your online or offline content visually appealing. However, it’s not always possible to take beautiful photos yourself, especially if you’re lacking technique or equipment.
