It’s common knowledge for health professionals and private practice owners that keeping an eye on client retention is critical for running a successful practice. Retention is often discussed and debated, but do you actually know what it is and how to measure it?

If you’re calculating retention as the average number of sessions per client, then you may not be getting the whole picture.

Read the article online or download the article PDF below to learn about the different ways retention is calculated, and how you can find the best suitable calculation for your needs.

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