Blog Post

How to Create Your Own Original Graphics

When you look at popular websites or social media accounts, what’s one of the first things you notice? Their content, including the images, is usually exceptional and engaging.

Attention-grabbing graphics are important for your private practice digital marketing activity. 80% of marketers use visual content in their social media marketing. This makes sense as research suggests that people can remember 65% of information paired with an image, while only 10% can be remembered without pictures.

There are noticeable differences between graphics that have been made with effort and pictures that are just thrown together. While using relevant stock photos is better than not using any visual assets, you can spend just a little bit of time to create your own unique graphics. (And for free, too!)

 

Canva

Canva is a free (and paid) graphic design software that makes design easy and approachable for people who aren’t graphic designers or who can’t afford to hire great designers.

Canva offers the following features and tools:

  • Millions of stock images, vectors and illustrations
  • Photo filters
  • Photo upload
  • Free icons and shapes
  • Hundreds of fonts
  • Charts and graphs
  • Templates for various marketing types.

With Canva, you can create graphics for most social media image sizes, blog titles, CVs, slideshows and even A4 reports. As an example, we created the graphic below using Canva.

graphic design with canva private practice

With a free account, you can access over 8,000 templates and 1GB of storage for photos and assets. For more information on pricing, click here.

Canva is a fairly straightforward tool and doesn’t come with a steep learning curve. As such, it can quickly become one of your go-to tools for your private practice marketing. Give it a go today and make your digital content stand out with stunning graphics!

Go to Canva

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