Client attendance and retention rates both represent important figures that can reveal a lot about the health of your private practice, including:
- Your internal policies and workflow,
- Your relationship with your client base, and
- Gaps in the performance of your practice.
And as they both relate to how the clients interact with your practice, they can be confusing to distinguish. However, the client attendance rate and client retention rate are vastly different metrics that measure different aspects of your business.
Below are their simple definitions and main differences.