We talk about client attendance rate a lot here at The Practice Lab. We’ve covered:


But what is a “good” client attendance rate and what should you aim for?

The answer depends on a number of factors.

Appointment Volume

A 50% attendance rate means vastly different things based on how many appointments you’ve had. For example, 50% of 4 sessions is 2, and it’s not really enough sessions to judge your attendance rate on. However, 50% of 20 sessions is 10, which equates to higher lost revenue and can indicate a more serious pattern.

Time of Year

Appointment volume and client attendance generally differ based on the time of year. Most private practices experience a significant dip over the December and January period. While managing client attendance rates is still essential during these periods, it’s not exactly representative of your average client attendance rate over a normal period.

Your Practice Patterns

Depending on the unique aspects of your practice, it may follow a different attendance and volume trend. Having an understanding of this is important when measuring and managing your client attendance rate.

Type of Appointments

Some practices experience a lower (or inconsistent) attendance rate if they see a high percentage of bulk billing or EAP clients. The attendance rate goal has to be specific to your practice and the type of appointments you see most often.


There are many other factors that could interfere with a fair analysis of client attendance rates in private practice, but what is the rule of thumb?

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