What is SEO (Search Engine Optimisation)?

SEO is one of the most important online marketing methods that businesses can take advantage of, but what is it exactly?

SEO stands for Search Engine Optimisation and refers to the process of optimising your website to increase the quantity and quality of unpaid website traffic from the results page of a search engine.

So, essentially, as the name suggests, it is the practice of optimising your site for search engines.

A successful SEO strategy will help your practice/website to rank higher in search results, thus bringing in more traffic and potentially gaining more revenue.

 

How does SEO work?

You can optimise your website for search results by doing things that search engines reward. These things include:

 

1. Using keywords and phrases that a searcher might use to look for information that is relevant to your business.

In private practice, this means researching what your clients type when looking for services like yours – e.g., “anxiety counselling Melbourne”. Using words that your site visitors use increases the likelihood of being searchable and thus discovered.

It can also help increase engagement as you’re using words your visitors are familiar with. For example, “anxiety counselling” is much easier to understand for the general public than “cognitive behavioural therapy”.

You can use these keywords and phrases in your Home, About, Services and other relevant pages.

 

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