Category: Marketing

22 Instagram Accounts to Follow if You’re a Private Practice Psychologist

As a private practice psychologist, it can often be a challenge to keep your social media accounts up to date with fresh content that your followers will love. Fortunately, there is no shortage of great accounts on Instagram to inspire you. From doodles and comics about mental health topics like depression, anxiety and body image issues, to the account owner’s own mental health journey, there are plenty of engaging posts that can help you to: Get inspired to come up with your own post ideas,…

Everything You Need to Prepare Your Private Practice for the New Financial Year

It’s already mid-June, and that means business planning time! This time of the year is an exciting time for private practice owners: You get to evaluate the financial year gone past and plan for the great year ahead! And if you’re not one of those people that love to plan and review? Well, this is your lucky day because we do!

Social Media Marketing for Private Practice: Tips and Tricks

We have previously written about this topic: How to Use Social Media to Promote Your Business. This was more centred around small businesses in general, so I’m back again with some specific social media marketing tips and tricks for private practice owners. Let’s dive right in.   THE Question: Should your private practice even be on social media? The answer is yes. A thousand times yes. It’s not even about whether it’s OK for you to be on social media anymore. That might have been…

How Well Do You Know Your Clients? Take the Quiz to Test Your Knowledge!

Like in any business, knowing your clients/customers well is number one in a successful private practice. When you know your clients, you know where to find them, how to service them and how to continue communicating with them. What does it mean to know your clients, you ask? It means knowing who your clients are, what they like (and dislike), where they are and how they behave. When put this way, it can sound almost intrusive to know this much about your clients. But in…

15 Things You Can be Doing to Improve Client Engagement

Nobody has to tell you that client care comes first. That’s something we really respect and appreciate when working with our clients. We, as business consultants, have never really had to bring up concerns about our clients’ duties as practitioners or any ethical issues. Now that that’s out of the way, let’s talk about client engagement from the perspective of running a successful business.   What is customer/client engagement? In a business sense, customer engagement refers to the means by which a business creates and maintains a connection with its customers…

21 Strategies to Get More Clients for Your Private Practice

Every business owner wants the same thing: Get more customers/clients through the door. Whereas marketing strategies for some businesses are much more straightforward, businesses in the healthcare industry have to take a more careful and balanced approach to marketing. There are guidelines to follow, concerns about putting out factual and evidence-based information for your clients, and considerations for future referral relationships. But it doesn’t have to be as overwhelming as it seems. This post is going to go through 21 strategies you can implement into your private…

How to Use Social Media to Promote Your Business Effectively

We can’t escape it. Social media is now a critical part of business. Everyone and their mum are on it, and even their dog. Seriously. If you’re unsure about going social for your business, or if you need a reminder of just how important it is, here are some stats to put it all into perspective. 3.196 billion monthly social media users in the world (We Are Social, 2018) 11 new social media users every second (We Are Social, 2018) 71% of customers who have a…

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