Marketing

What to post on LinkedIn as an allied health private practice owner: 24 post ideas

LinkedIn has evolved into a powerful platform for allied health professionals to connect, network, and showcase their work. For allied health private practice owners, utilising LinkedIn effectively can lead to increased visibility, stronger professional relationships, and ultimately, business growth. But beyond posting job ads and liking your connections’ posts, what can you actually post on LinkedIn? If you’ve ever stared at the screen lost for ideas on what to post on LinkedIn, you’re in the right place. In this blog post, we’ll explore a variety…

The pros and cons of LinkedIn for allied health private practice owners

Of the many social media platforms, LinkedIn is one of the most useful for professional networking. If used right, it can be a goldmine of networking and hiring opportunities, referrals and information gathering. Over the past few years, we’ve noticed a growing acceptance of LinkedIn within the allied health fields. With many practitioners now having a profile, it’s come a long way since the days when the allied health industry as a whole seemed to consider LinkedIn irrelevant. Related: What to post on LinkedIn as…

22 Instagram accounts to follow if you’re a private practice psychologist

As a private practice psychologist, it can often be a challenge to keep your social media accounts up to date with fresh content that your followers will love. Fortunately, there is no shortage of great accounts on Instagram to inspire you. From doodles and comics about mental health topics like depression, anxiety and body image issues, to the account owner’s own mental health journey, there are plenty of engaging posts that can help you to: Get inspired to come up with your own post ideas,…

Social media marketing for private practice: Tips and tricks

As per the inbound marketing strategy, putting yourself where your target market is is crucial. You could have incredibly valuable services and content but if you’re not discovered by your potential clients, it won’t have as much positive impact on your private practice. So, assuming that many of your potential clients, practitioners and referrers are on some type of social media platform, it makes sense for you to be on them, too. This post will explore some tips and tricks you can keep in mind…

How well do you know your target audience? Take the quiz to test your knowledge!

Like in any business, knowing your clients/customers well is critical in running a successful private practice. When you know your clients, you know where to find them, how to service them and how to continue communicating with them. What does it mean to know your clients, you ask? In a marketing sense, it means knowing who your target audiences are, what they like (and dislike), where they are and how they behave. When put this way, it can sound almost intrusive to know this much…

15 things you can do to improve client engagement in your private practice

Nobody has to tell you that client care comes first. That’s something we really respect and appreciate when working with private practice owners in the allied health space. As a business coach, I have never really had to bring up any ethical concerns about our clients’ duties as practitioners. Now that that’s out of the way, let’s talk about client engagement from the perspective of running a successful business.   What is customer/client engagement? In a marketing sense, customer engagement refers to the means by which a business creates and…

21 strategies to reach more clients for your private practice

Whereas marketing strategies for some businesses are much more straightforward, businesses in the allied health industry have to take a more careful and balanced approach to marketing. There are guidelines to follow, concerns about putting out factual and evidence-based information for your clients, and considerations for future referral relationships. But it doesn’t have to be as overwhelming as it seems. This post is going to go through 21 strategies you can implement into your private practice in order to reach more clients. A balance of the…

How to use social media to promote your private practice effectively

Social media has become an indispensable tool for promoting businesses of all types, including private practices. The vast majority of people are active on social media platforms, making it an ideal way to connect with potential clients and build a strong online presence. And if your private practice isn’t on social media yet, or if you need a reminder of just how important it is, here are some stats to put it all into perspective: 3.196 billion monthly social media users in the world (We…

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