How Well Do You Know Your Clients? Take the Quiz to Test Your Knowledge!
Like in any business, knowing your clients/customers well is number one in a successful private practice. When you know your clients, you know where to find them, how to service them and how to continue communicating with them.
What does it mean to know your clients, you ask?
It means knowing who your clients are, what they like (and dislike), where they are and how they behave.
When put this way, it can sound almost intrusive to know this much about your clients. But in reality, you probably already know a lot of this information if you’re observant enough. The real difference between knowing your clients and really knowing your clients however, is how you use the information.
Market research, a critical step in any business’ marketing plan, is time-consuming and expensive. You have the advantage of having all your client data in front of you, ready to be understood and used. And the bigger advantage is that you can actually have direct and meaningful conversations with all of your clients, which is not always possible in other business types. This can help you to fill in the gaps in your client knowledge that you may not be able to gather just from observing.
So, how well do you really know your clients?
Take the quiz below to test your knowledge!
Want to learn more about why it’s important to know your client base and more importantly, how this information can be helpful?
Danielle Kong and Alistair Way from Kong & Way Allied Health Business Consulting go into detail on this topic in the video below.
Watch the video to find out the 10 most critical things you should know about your client base and how it can help improve your private practice!
Download the Ideal Client Marketing Strategy Workbook
Remember that just knowing your clients isn’t enough. All the information in the world about your clients means nothing if you don’t put it to use!
Our free Ideal Client Marketing Strategy Workbook helps you to put down all your client-related knowledge into one place. It also helps you to put together ideal client personas that you can visualise addressing whenever you produce content for your clients/readers.
Private Practice Coaching & Consulting
Unsure if your private practice is on the right track? Wondering if your plans for the future of your practice are feasible? The Practice Lab business coaches and consultants guide practice owners with quality and tailored advice to support sustainable growth. Reach out to us to talk about your business needs!Coaching & Consulting