Private Practice Quick Tips

The best recruitment strategy is to build a culture people want to work in.

Put yourself out there and start conversations with like-minded professionals in the allied health industry in order to build authority, trust and brand awareness.

Turn your business plan into bite-sized monthly goals for quick reference and better tracking of your progress.

Add your and your contractors’ profiles to online directories or marketplaces to increase client volume and improve SEO.

Enable online booking systems to provide quick and convenient appointment scheduling methods for your clients.

Your admin and reception team hold critical information about how your clients interact with your practice. Frequently engage the team for feedback, red flags and suggestions.

Instead of thinking of them as your competitors, connect with local private practice owners to establish a cross-referral and/or support relationship.

When hiring new team members, it’s OK to advertise for additional non-clinical skill sets that are lacking in your practice!

Create email templates with responses to questions you get frequently from your potential/current clients.

If you have trouble enforcing cancellation fees, either remove the fee policy completely or consider charging a smaller fee (e.g. 20%).

Watch how many session fee “exceptions” you’re making. Sticking to your own fee policy could make a significant difference to your overall revenue.

Client surveys are a great way to improve your practice while ensuring client satisfaction.

Set up an automatic SMS appointment reminder to reduce cancellation and no-show rates.