LinkedIn has evolved into a powerful platform for allied health professionals to connect, network, and showcase their work. For allied health private practice owners, utilising LinkedIn effectively can lead to increased visibility, stronger professional relationships, and ultimately, business growth.

But beyond posting job ads and liking your connections’ posts, what can you actually post on LinkedIn?

If you’ve ever stared at the screen lost for ideas on what to post on LinkedIn, you’re in the right place. In this blog post, we’ll explore a variety of content ideas that will help you engage your audience, establish yourself as a thought leader, and promote your private practice on LinkedIn.

 

First things first, clarify your goals and target audience

Before diving into the kinds of content you can post on LinkedIn as an allied health private practice owner, let’s just get one thing clear: Your target audience on LinkedIn is NOT your clients.

As LinkedIn is a professional networking platform, most of your connections would (and should) be made up of other allied health practitioners, referrers, or those who work in similar relevant industries – i.e., those who can support and collaborate with you, rather than your direct client base. As such, posting client-oriented content will not be appropriate for LinkedIn.

For example, giving general mental health tips and providing a call-to-action (CTA) to book an appointment, while perfectly appropriate for Instagram, would not align with LinkedIn’s atmosphere. So if you’re currently auto-posting client-oriented content across all social media platforms including LinkedIn, it’s time to reconsider your strategy.

Now that we have a clear understanding of the purpose and target audience on LinkedIn, let’s explore the types of content that are appropriate for allied health private practice owners.

Under each post idea, we’ve provided our guidance on where you can post it – your personal profile vs the company page for your practice. Generally speaking, your clinic updates would be better posted from your company page, and your personal updates and opinions from your personal profile. In order to reach more people, we recommend sharing from one account (either personal or company), and reposting from the other account if appropriate. For example, share your job ad from the company page, then repost it from your personal profile. As the content and tone of each post depends on your goal, use your judgement!

 

The private practice stuff

1. Promote your private practice

You’re on LinkedIn for a reason – to build your professional network, engage your referrers and connect with potential candidates. So don’t be shy about promoting your private practice. Share updates about your services, new offerings, or upcoming events. Use compelling language to highlight the value and benefits of your practice.

Post on your company page.

Repost on your personal profile.

 

2. Talk about how referrers can contact you

Remembering that your LinkedIn connections should consist of other professionals in the allied health industry, educate your audience about the best ways for potential referrers to get in touch with your practice. Provide clear instructions on how to reach out, whether it’s through a dedicated referral form, email, or phone number. Highlight the benefits of referring clients to your practice and express gratitude for their support.

Post on your company page.

Repost on your personal profile.

 

3. Share job opportunities at your practice

More and more allied health professionals are turning to LinkedIn for job searching purposes. If you have job openings within your private practice, LinkedIn is an excellent platform to advertise them. Post job listings and descriptions, emphasising the unique aspects and benefits of working at your practice. This allows you to tap into your professional network and attract qualified candidates.

Post on your company page.

Repost on your personal profile.

 

4. Show your private practice behind-the-scenes

Offer glimpses into the day-to-day of your private practice. Share photos or videos of your clinic, treatment rooms, or equipment. Give your audience a behind-the-scenes look at how your team works together to provide exceptional care. This humanises your practice to your potential referrers and candidates and creates a sense of transparency and trust.

Post on your company page.

Post on your personal profile.

 

5. Share the social sides of your private practice team

Showcase the personal side of your team by sharing their hobbies, interests, or community involvement. Share photos or stories about team outings, charity events, or team-building activities. This fosters a sense of camaraderie and highlights the positive and dynamic culture within your private practice, which can attract potential candidates whose workplace culture values align with yours.

Post on your company page.

Post on your personal profile.

 

6. Spotlight a practitioner in your practice

Highlight the members of your private practice team by showcasing their achievements, areas of interest, or unique contributions. This not only recognises their value but also humanises your practice and strengthens connections with your audience. Share team success stories, testimonials, or behind-the-scenes glimpses to create a sense of community and trust.

Post on your company page.

Repost on your personal profile.

 

7. Spotlight your admin team

Your administrative team plays a vital role in the smooth operation of your private practice. Dedicate posts to showcase their skills, efficiency, and contributions. Share photos or stories that demonstrate their commitment to providing exceptional client experiences. This not only recognizes their efforts but also builds trust with your audience.

Post on your company page.

Repost on your personal profile.

 

8. Celebrate work anniversaries for yourself and team

Recognize the dedication and commitment of yourself and your team members by celebrating work anniversaries. Share photos and heartfelt messages acknowledging and thanking them for their contributions. This demonstrates your appreciation for your team and strengthens the sense of belonging within your practice.

Post on your company page.

Post on your personal profile.

 

9. Introduce new practitioners at your practice

When welcoming new practitioners to your private practice, introduce them to your LinkedIn network. Share their background, qualifications, and areas of interest. Highlight how their addition enhances the range of services and benefits your practice can offer. This can showcase your company culture, and show that your practice is growing and actively hiring, which can make you seem more attractive to referrers.

Post on your company page.

Repost on your personal profile.

 

Your personal career stuff

10. Share your successes

Celebrate your achievements and milestones on LinkedIn. Whether it’s reaching a significant business goal, receiving positive feedback from your team, or completing a successful project, sharing your success stories demonstrates your expertise and builds credibility. Be sure to include relevant details and express gratitude to those who contributed to your success.

Post on your personal profile.

Repost on your company page if appropriate.

 

11. Share your career updates

Keep your connections informed about your career progression and professional development. Announce new achievements, certifications, or other relevant updates. This not only reinforces your knowledge and skills as a professional but can also signal growth and stability in your practice, enhancing your professional reputation.

Post on your personal profile.

Repost on your company page if appropriate.

 

12. Give thanks

Express gratitude to your team, colleagues, referrers or partners who have supported your career and/or private practice. Whether it’s a milestone reached, a successful collaboration, or a positive outcome, take the time to thank those who have been instrumental in your journey. Genuine expressions of appreciation resonate with your audience and foster goodwill.

Post on your personal profile.

Repost on your company page if appropriate.

 

Showcasing your expertise

13. Share your opinions about something

LinkedIn is a platform for professionals to share their perspectives. Offer your opinions on industry-related topics, emerging research, or current healthcare challenges. Express your thoughts thoughtfully and respectfully, inviting others to join the conversation. This positions you as a thought leader and encourages engagement within your professional community.

Post on your personal profile.

 

14. Write an article about something you know well

LinkedIn’s built-in publishing feature allows you to share in-depth knowledge and insights with your audience. Write informative articles about topics you know well, addressing common challenges, sharing best practices, or offering unique perspectives. This can establish you as a thought leader and foster engagement within your professional community.

Post on your personal profile.

Repost on your company page if appropriate.

 

15. Share links to interesting articles and resources

Curate and share valuable articles, research papers, or industry reports related to your field. This demonstrates your commitment to staying up-to-date with the latest trends and helps position you as a trusted source of information. You can add a brief comment to highlight key takeaways and invite discussion.

Post on your company page.

Post on your personal profile.

 

16. Share/Repost another post that’s interesting/valuable

If you come across a post that resonates with your professional interests or provides valuable insights, share it with your network. You can simply repost it as is, or add a comment expressing your thoughts or explaining why you found it noteworthy. This not only provides value to your connections but also fosters engagement and encourages reciprocation.

Post on your personal profile.

 

17. Offer tips, hacks, and how-tos

Share practical tips, insightful hacks, and how-to guides related to your areas of interest. This positions you as a valuable resource, helps your connections overcome challenges, and establishes trust. Short, concise posts or infographics work well to deliver actionable advice that resonates with your connections.

Remember that your target audience on LinkedIn is not your clients. So consider what your peers might want to know about. For example, instead of providing general tips on overcoming burnout, you could offer your advice on how to cultivate a supportive work culture that prioritises work-life balance.

Post on your company page.

Post on your personal profile.

 

18. Post short videos

Utilise LinkedIn’s native video feature to share short, informative videos. These can include quick tips, answering frequently asked questions, or giving your insights and opinions on an engaging topic. Videos provide a more personal and engaging way to connect with your audience, enhancing your brand and expertise.

Post on your company page.

Post on your personal profile.

 

Being part of a community

19. Enter discussions by commenting on others’ posts

Actively engage in discussions by commenting on posts shared by thought leaders and peers in your industry. Share your insights, ask thoughtful questions, and contribute to the conversation. This allows you to expand your network, showcase your expertise, and build relationships with other professionals.

Post on your personal profile.

 

20. Celebrate your colleagues’ achievements

LinkedIn is a platform to showcase your professional accomplishments, but it’s also an opportunity to recognize the achievements of your colleagues. Celebrate their milestones, awards, or exceptional work. This can help highlight the collective success of your private practice team or your professional community and also demonstrate a collaborative and supportive environment.

Post on your personal profile.

 

21. Share/Repost a connection’s post to help increase their reach

Support your peers and colleagues by sharing their relevant posts. Whether it’s an interesting article, an engaging topic or a question, if you come across content that aligns with your values and could benefit your audience, repost it and provide your insights. This not only helps increase their reach but also strengthens professional relationships and encourages collaboration within your industry.

Post on your personal profile.

 

22. Ask for insights

Engage your LinkedIn connections by seeking their insights on relevant topics. Pose thoughtful questions or ask for opinions on industry trends, new research, or emerging technologies. This encourages conversation, demonstrates your interest in staying informed, and provides valuable insights for both you and your audience.

Post on your personal profile.

 

23. Promote service providers you recommend

Share your positive experiences with service providers who have helped your practice thrive. Whether it’s a marketing agency, business coach, virtual admin team or other professional services, recommend them to your LinkedIn network. Explain why you value their services and how they have contributed to your success. This helps strengthen relationships and supports other businesses within your industry.

Post on your personal profile.

 

24. Ask for recommendations

When you’re in need of specific services or solutions for your private practice, don’t hesitate to reach out to your connections. For example, if you’re looking for a marketing agency to enhance your practice’s online presence, post a thoughtful request asking for recommendations. By seeking recommendations on LinkedIn, you not only leverage the power of your professional network but also demonstrate a collaborative and supportive mindset. This can foster a sense of community and lead to mutually beneficial relationships with service providers that can support the growth and success of your private practice.

Post on your personal profile.

 

LinkedIn offers abundant opportunities for allied health private practice owners to connect, engage, and promote their businesses. By sharing success stories, providing valuable content, celebrating achievements, and actively participating in professional discussions, you can establish yourself as an industry leader, expand your network, and attract new referrers and candidates. Embrace the power of LinkedIn to elevate your private practice to new heights of success!