Website and brand

Regularly review and update outdated content so your website stays accurate and relevant.

Review your website analytics monthly and focus on patterns rather than one-off spikes.

Structure your homepage so each section leads to a clear next step like booking or contacting you.

Use real photos of yourself, your team, and space where possible so your practice feels more credible and relatable.

Keep your brand visuals consistent across your website, forms, and documents so your practice feels cohesive.

Build an FAQ page using the actual questions clients ask so your answers are relevant and useful.

Create a short “What to expect” page on your website to reduce anxiety and improve attendance.

Use plain language across your website. Avoid clinical jargon where possible.

Add a clear “Who we help” section on your homepage so visitors can quickly decide if they’re in the right place.